5 Booked Calls in 2 Hours
From One LinkedIn Campaign
The exact message structure, targeting approach, and platform we used. Read it here. Use it today.
The message
2 Lines. That's It.
The message that booked 5 calls in 2 hours was 2 lines long. Short messages with a specific, relevant result outperform long pitches every time on LinkedIn.
Subject line formula
[Specific outcome] for {{company}}
Why it works: personalised to their company, leads with a specific outcome, creates immediate curiosity about how.
Message formula
Hey {{firstname}}, we ran [channel] for a [industry] company, they got [result 1], [result 2] and [result 3] in [timeframe].
Happy to jump on a quick call and show you exactly how we did it. Worth it for {{company}}?
Lead with a hyper-relevant case study
The result is from the same industry as the prospect. They immediately see themselves in it.
Specific numbers only
135 replies, 20 calls, 4 clients, 30 days. Exact numbers make the claim credible. Vague claims get ignored.
One question CTA
The message ends with a yes/no question. Low friction, easy to say yes to.
No pitch, no features, no deck
The only job of message 1 is to get a reply. Nothing else.
The list
Who We Targeted and Why
The message is half the equation. The list is where most campaigns fail. Here is exactly how we built it.
Founders and owners only
The person who feels the pain of an empty pipeline is the founder or owner, not someone 2 levels down.
Active on LinkedIn in the last 30 days
This is the most important filter. If someone has not been active recently, your InMail sits unread. We only contact people who have been active in the last month.
Same market, same language
The case study you reference should come from a company in the same market as your prospect. The closer the match, the higher the relevance.
Verified contact data
Every profile confirmed they are still in the same role. Outdated titles mean your personalisation is wrong before the message even lands.
The activity filter is not optional. A smaller list of active, relevant prospects will always outperform a larger list of cold ones.
The platform
How We Sent at Scale
All messages in this campaign were LinkedIn InMails, not connection requests or cold DMs. InMails land in the inbox immediately without needing to be connected first.
Why InMails, not connection requests
Connection requests have 2-step friction. InMails land immediately. For a campaign built around speed, InMails are the right channel.
Open profiles = no credit cost
LinkedIn users who turn on Open Profile can receive InMails from anyone for free. By targeting open profiles, we sent hundreds of messages without burning InMail credits.
InMailer.ai for volume and safety
We sent this campaign through InMailer.ai. It handles high-volume InMail sending safely using human-like sending patterns and account rotation.
Personalisation at scale
Every message used {{firstname}} and {{company}} variables pulled from the list automatically. Personal feel, fully automated.
The framework
How to Replicate This for Your Business
This works for any B2B offer where you can point to a real result from a real client. Here is the exact process.
Find your best client result
Pick your strongest case study. Specific numbers only. Revenue added, meetings booked, clients signed, time saved.
Identify who else has that exact problem
Find more companies like your best client. Same industry, same size, same role. The closer the match, the higher the reply rate.
Filter for LinkedIn activity
Only target people active on LinkedIn in the last 30 days. This is non-negotiable.
Write a 2-line message
Line 1: what you did for a client like them, with exact numbers. Line 2: one question asking if they want to see how.
Write a subject line that leads with the outcome
Reference their company name and a specific result. "4 new clients for {{company}}" beats "Quick question" every time.
Send via InMailer.ai to open profiles
Target open profiles. No credits burned. Personalisation variables handle the rest.
Results
What Our Clients See
5 calls booked in 2 hours
LinkedIn InMail campaign. Claude-powered ICP research.
238 replies in one campaign
AI SEO agency. 20.8% reply rate.
129 leads in 14 days
B2B consultancy. Fully done-for-you.
Want us to run this for you?
We build the list, write the copy, run the campaign, and hand you booked calls. Done-for-you, start to finish. 140+ B2B companies. 7-12% reply rates. Live in 24 hours.
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